If you have the budget and you remain persistent with your paid search campaigns, you’ll see some serious ROI.Īmble on over to the WordStream blog for more online advertising expertise. Heres a fresh opportunity for ya For a limited time, you can earn DOUBLE My Nintendo Gold Points on the digital version. If a visual arts major clicks on your ad and ends up on a crude, poorly designed landing page, they’re going to be insulted – forget about that conversion.Īnd, finally, make sure your bids on those top keywords remain competitive. Similarly, though marketers in every industry must make superb landing pages, this is particularly important in the art industry. Think about the key characteristics of whatever niche you’re targeting and go from there. Remember, you’re marketing to artists and art fans – they will be especially appreciative of good design. When it comes to paid search, you need to think about the presentation of your ads. Music fans? Spotify, Apple Music, SoundCloud, Tidal, Bandcamp, and any other streaming platform the hipster folk are frequenting. If, instead, you want to market to film buffs, it’s probably a good idea to advertise on YouTube. Sharing impressive content in their feeds will get their attention, encourage engagement, and increase your brand presence over time. If you’re going after photographers, visually-based social media platforms like Instagram and Pinterest are great places to start. Researching online behavior is also important. Where do your target audiences tend to live? Are they suburbanites or city dwellers? Broadly speaking, art marketers can feel pretty good about focusing on urban areas. Are you going after bookworms? People who haven’t stopped talking about Hamilton for two years? Fiscally reckless students who continue to shop as if tens of thousands of dollars of debt aren’t looming over their heads? With such a wide variety of prospective consumers, you’ll need to pinpoint specific groups to have any kind of marketing success. Plus, across the country, hundreds of thousands of bachelor’s degrees are awarded each year to students of music, film, visual and performing arts, and other arts concentrations.Īdd up all those dollars, museum visitors, and students, and you get one big market.įirst things first: narrow your focus and determine who you’re targeting. attract more than 30 million people to their exhibitions.
What we do know: it is not small.Īmerican consumers spend more than $150 billion per year on arts-related goods: books, films, live theater, museums, and the like. The important thing is that you’re basing your online advertising efforts on these here keywords, and you need to know what you’re dealing with.īased on the diversity of answers for that question we posed, it should come as no surprise that the “art industry” is a tough one to pin down. Some will suddenly perform a tearful rendition of Fleetwood Mac’s “Landslide.” Jon Gruden will tell you it’s a perfectly run post route that puts a quick 6 points on the board at the end of the second quarter. Some will tell you that it’s all about emotional expression. I'll make a journal for you guys and show you what it's like, for those interested.Ask 100 people “What is art?” and you’re likely to get 100 different answers. I'd like to beta test it to see what it's like and if it's worth staying here, before it finally launches. TRADITIONAL COMMISSION SLOTS Hey guys, I really wanna earn some points and would like to get core so I can beta test DeviantArt Eclipse.
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